Discussion

For this assignment, you are asked to discuss the economic environment and major changes of the world economy in the past 20 years and the economic and trade environments of the European Union.

Your paper needs to address the following for both the economic and trade environments:

• Discuss how one or more of the marketing concepts learned in Chapter 1 of your text can be applied to the global economic environment and to the trade environment of the European Union when a company is considering expanding globally.
• Examine how the changes for both economic and trade environments of the marketing concepts can be applied to the environment when considering expansion to other countries.
• Explain which strategies would be the best for a new product and an existing product using the product/market matrix based on a country’s market orientation.
• Summarize the contents of your paper in an executive summary.
  • You may review the Writing an Executive SummaryLinks to an external site. resource for assistance.

The Global Marketing and Trade Environments paper

• Must be four to five pages, double-spaced (one title page and one page for references) and formatted according to APA style as outlined in the Writing Center’s APA StyleLinks to an external site. as outlined in the Writing Center’s APA Formatting for Microsoft WordLinks to an external site. resource.
• Must include a separate title page with the following:
  • Title of paper in bold font
    • Space should appear between the title and the rest of the information on the title page.
  • Student’s name
  • Name of institution (The University of Arizona Global Campus)
  • Course name and number
  • Instructor’s name
  • Due Date
• Must use at least two scholarly sources in addition to the course text.
  • The Scholarly, Peer-Reviewed, and Other Credible SourcesLinks to an external site. table offers additional guidance on appropriate source types. If you have questions about whether a specific source is appropriate for this assignment, please contact your instructor. Your instructor has the final say about the appropriateness of a specific source for a particular assignment.
• Must document any information used from sources in APA Style as outlined in the Writing Center’s APA: Citing Within Your PaperLinks to an external site. guide.
• Must include a separate references page that is formatted according to APA Style as outlined in the Writing Center. See the APA: Formatting Your References ListLinks to an external site. resource in the Writing Center for specifications.

Carefully review the Grading RubricLinks to an external site. for the criteria that will be used to evaluate your assignment.