Categories
Study Questions

Time Warner Cable Case Study

 

General Instructions:

After you read the Time Warner Case Study, take a look at the accompanying 13 Memos.

Take a quick review of all the memos to get a “feel” for the general issues involved.   Your mission,  should you decide to accept it,  is to tackle the following memos:

3, 5, 11,  and 12.

Please answer directly and be to the point.  An economy of style is appreciated but that does not mean you have to skip over points you deem pertinent.    Please note:  You are not required to look up journal literature to answer the questions.   However,  you may use the internet as a tool to help you answer the questions in the same way you may use the textbook and your notes.  Enter the memo responses by number in BB.   You can attach a Word file or enter your answer directly into the text box.

Memo 3 will set the stage for answering the other memos. The remaining memos, 5, 11 and 12 are concerned with various aspects of competitive strategy and pricing.  

In memo 5,  you are asked about selective discounting as a strategy.

In memo 11,  besides calculating the optimal ala carte prices,  please answer why some special interest groups would be opposed to bundling and instead insist on ala carte pricing.    On the other hand,  please discuss why the Cable company is opposed to ala carte pricing and instead insists on bundling.  Is there any way to appease these select special interest groups.

Memo 12 is a Network externality question.  Here,  competition is putting pressure on existing networks and legacy pricing approaches.  

Good luck,  and may the Economic force be with you.  

This page is having a slideshow that uses Javascript. Your browser either doesn't support Javascript or you have it turned off. To see this page as it is meant to appear please use a Javascript enabled browser.

Jessy
Jessy
Just a bit off from the syllabus rubric, but I can add to the slides on my own. Thank you anyway.
Alvin
Alvin
To the writer, THANK YOU, a million times over, this is very impressive! Thank you to the support team for making a hiccup not turn into a disaster!
Milly.P
Milly.P
There was consistent communication from the start, and it was obvious the writer thoroughly reviewed the information provided. Thank you.
Ivy.G
Ivy.G
Excellent work all the time! love my writer also. Don't know if I'm supposed to do this but I just need to say this writer does excellent work!
Emily.s
Emily.s
The writer followed my instruction thoroughly and did a great job. The quality of the paper is more than I expected. Thank you.
Justus N
Justus N
You people have been really patient with me as I created mechanical engineering content. It’s not an easy topic to handle, yet I can say that I worked with a skilled specialist. My writer took time to understand my ideas but it was mostly my fault. Just share more details.
Kelly H
Kelly H
When I received a paper revision from my new college professor, I was desperate as I didn’t know what to do. If not for Academized, I would be doomed. They know how to fix things for you and explain what was wrong as they fix it.
Paul D
Paul D
You're the best, I'll be using your services again soon! Thank you Thank you Thank you!
Mark P.
Mark P.
I asked my writer to help me compose a personal essay about charity work that I do at the local church. It is not easy for me to express myself in words, which is why I needed some privacy and a good person who would appreciate my thoughts and ideas.

error: Content is protected !!
Open chat
1
Do You Need Assignment Help? Lets Chat!
StudyPoo Inc.
Get Help Instantly direct from an Expert.

Talk through Live Chat right now!